Riebeek Kasteel, 17 July 2008
Jacob Peu is young, black and passionate about wine. This likeable and energetic
township entrepreneur has accomplished what few dared to believe possible. His
wine brand "Jacob's Quest" launched in Soweto this July in the on-consumption trade
and the response from the taverners has exceeded expectation.

"I am overwhelmed by the positive response from the restaurant owners and
especially by the fact that consumers absolutely love the product", says Jacob.
The occasion was a private function for Jacob and his business partners to celebrate
the Brand launch. The project, three years in the making and planned in detail,
supported with financial backing from a number of individual wine grape growers and
businessmen has culminated in the establishment of a unique wine brand in a new
wine category. Low-alcohol petillant wines with strong fruit character and a sweet
palate experience are what make Jacob's Quest wines a winner.

"Our targeted consumer is sophisticated and brand conscious. Seeking to
differentiate herself through positive upmarket brand association to emphasize and
complement her independent lifestyle", says Jacob.

"One of the events we will attend to promote our brand awareness will be the Soweto
wine festival planned for September, we look forward to confirm that we have
understood our consumers properly. So everybody here is very excited to attend the
festival", confirmes Jacob Peu.

Enjoying Jacob's Quest wines requires no prior knowledge or special techniques
normally associated with wine-tasting. Simply unscrew the cap, pour and enjoy. The
sweet fruits surrounded by fine bubbles wil tickle your tongue and make you want
more.....Let the quest begin.

 

Issued by:
Greenacres Fine Wines (Pty) Ltd
The home of Jacob's Quest ©
31 July 2008
For further enquiries contact Jacob Peu on 022-4872233 / 084-8673318